About Wünderland
Wünderland & Co. has a collective of magic makers behind the scenes that over the past decade have successfully executed dreamy weddings, large scale to intimate events, as well as curated styled shoots & experiences.
Maria Irwin is the founder, lead designer, & visionary along with Associate Planners Sara Matteson, Alexa Wagner, & a team of savvy event planners & industry professionals.
All are dedicated to bring the vision to life & create a truly memorable experience for clients & their guests.
Inspired by the Simple Beauties
Maria Irwin, grew up sewing, crafting, & hosting parties alongside her inspiring & event savvy mom. Now this mamaprenuer is fulfilling her daydream - ranch livin' with her husband, two little ones, rescue dog & kitty, chickens & ducks in the Central Coast.
She's an artist that loves learning how something is made, taking a pattern or creative idea & making it come to life. Her creativity & admiration for fashion led her to Fashion Design, Styling & Merchandising. Earning a BA in Business Marketing & later advanced to a Producer role in the Advertising world. Successfully producing commercial & lifestyle shoots in the action sports industry. Then took the leap to leave her full-time job & purse her daydream after having her first baby to now curating experiences & inspiring others. She founded Wünderland & Co. to showcase some her creative talents & curated experiences with the hope inspire & lift up others along the way.
Turning Dreamy Ideas Into Reality
Sara Matteson is pursing her passion starting with a move back to her hometown in The Santa Ynez Valley with her husband, toddler & rescue dog to plan events in the vineyards & views she loves so much. She incorporates the calm of her personality, her creativity & her background in hospitality to navigate any challenges to deliver effortless fun weddings & events. She tunes into the love & vision of her couples so they can feel relaxed & special.
Fun fact Maria & Sara first collaborated on a styled shoot almost 7-years ago & now continue to keep the creativity going.
Creating is Our Passion
We enjoy the entire experience of the planning process – from the initial design meeting, to developing the event plan, managing the many moving parts, unfolding the magic & logistics behind the scenes, all the way up until the big reveal. We also enjoy both contributing to & organizing creative collaborations with like-minded creatives.
We love a challenge & are very passionate about each & every project. Our hope is to inspire you & make your daydreams & ideas come true. We look forward to helping create your vision of Wünderland.
Our Superpower
Keeping the calm. A superpower shared by the W&CO. team that we have continued to earn over the years. We are thankful to often be given high praise for with detailed & artful pre-planning & ability to adapt & overcome anything that comes our way. We truly believe in keeping the calm & carrying on.